The latest figures show UNCLE BEN’S Express Rice has a value of £72.4m*, having enjoyed exceptional year-on-year growth of 36.9%*. This reinforces the brand’s position as the driver of the category and the nation’s clear choice for a tasty, quick and simple meal solution.

UNCLE BEN’S Brand Manager, Lorraine Dunbar, said: “Time and time again the Express range is beating records. We are understandably delighted at the continued rate of growth across the Express range but we are not stopping there! We are still committed to innovation and will be announcing two new exciting flavours for 2007 to ensure that we are delighting more consumers and creating even more microwaveable rice meal occasions.”

*Source: IRI data MAT Value data to 24/03/07