Cooking Sauce sales are worth £598m PA and growing at 3.2% year on year with Independent Grocers making up over £23m and growing at 6.8%.

Italian sauces are worth £12.2m per year in Independent Grocery and growing at 4.7%. Italian sauces generate more sales than all of the other ethnicities (Oriental, Indian, Traditional and Mexican) combined, with Dolmio accounting for the largest contribution to total Italian sales.

Italian sauces account for 52% of total cooking sauce sales. Ensure that your fixture reflects this value and provide your customers with the right range and choice.

• The must stock Italian sku is Dolmio Original 500g
• The must stock Oriental sku is Uncle Ben's Sweet and Sour 500g
• The must stock Indian sku is Uncle Ben's Medium Curry 500g
• The must stock Traditional sku is Knorr Chicken Tonight Honeymustard 525g
• The must stock Mexican sku is Uncle Ben's Medium Chilli 500g

Source: IRI data Unaffiliates & Symbols, 52 w/e 9th August 2008
Source: IRI data All Grocery Outlets, 52 w/e 9th August 2008