Rice sales are worth over £277m PA and growing at 16.9% with Independent Grocers making up £12.5m of these sales and growing at a massive 32% year on year!

Worth over £4.6m, Microwaveable rice is the largest sub sector of total rice and is growing at 26% year on year. The huge growth shown in Basmati Loose is largely due to price increases.

• The must stock microwaveable brand is Uncle Ben's Express with Uncle Ben's Express Long Grain 250g being the must stock sku
• The must stock Loose brand is Tilda with Tilda Basmati Loose 500g being the must stock sku

Source: IRI data Unaffiliates & Symbols, 52 w/e 9th August 2008
Source: IRI data All Grocery Outlets, 52 w/e 9th August 2008