Pasta sales are worth over £205m PA and are growing at 36% primarily driven by sales of Dry Pasta.

Pasta continues to perform well in Independent grocery with yearly sales at almost £10m and 19% year on year sales growth.

Own Label, Buitoni and Batchelors are the key players in the Convenience sector.

• The must stock Dry Pasta is Buitoni Spaghetti 500g
• The must stock Savoury Pasta is Batchelors Pasta N Sauce Cheese and Brocolli 123g

Source: IRI data Unaffiliates & Symbols, 52 w/e 9th August 2008
Source: IRI data All Grocery Outlets, 52 w/e 9th August 2008